![Use Stop Words to Condense SEO Meta Tags]()
by Kelsey Jones | Jul 15, 2010
There are several common words that many search engine crawlers overlook when indexing web content. These words are skipped to save disk space and to increase loading speed. Try to avoid these words in meta tag creation. Below is a list of stop words, as listed by...
by Kelsey Jones | May 26, 2010
By Steve Lazuka If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t...
by Kelsey Jones | May 13, 2010
Many in-house and agency search marketers use UTM (Urchin Tracking Module) tags to sort and filter their Google Analytics results for their website traffic. UTM tags are added to the end of a link and are usually formatted like...
by Kelsey Jones | Apr 21, 2010
By Eric Brantner During my career as a copywriter, I’ve spent hours upon hours reading about the art of SEO copywriting. I’ve read blog posts, books, magazine articles…you name it. And while I’ve learned a lot from all this reading, I’ve also realized there’s a lot of...
by Kelsey Jones | Mar 24, 2010
Social media profiles like those found on Twitter and Facebook are crawled by search engines and are indexed. In addition, user contributions on social media sites- notes that are posted, statuses, tweets, are also indexed, sometimes at an alarming rate. Be sure to...
by Kelsey Jones | Mar 10, 2010
Here is our weekly link round-up for the week. I especially enjoyed the ‘Who Uses Social Media More, Men or Women?’ article because it brings up the point of who uses social media and for what purpose. A Vibrant Culture of Food Blogging Real-time updates...
