by Spencer Childress | Apr 27, 2016
Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. In fact, KoMarketing’s 2014 B2B Web Usability report revealed that the top elements...
by Spencer Childress | Apr 27, 2016
While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus...
by Spencer Childress | Apr 27, 2016
When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing...
by Spencer Childress | Apr 27, 2016
A new study from Constant Contact, which analyzed more than 2.1 million emails sent by customers on their email marketing platform, found that the more images an email has, the worse it performs in terms of CTR. Further, the Constant Contact study found that when an...
by Spencer Childress | Apr 27, 2016
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B...
