by Kelsey Jones | Jun 7, 2012
Recently we had a client that was convinced we needed to dumb down our content writing because their target audience is 13-18 year olds. To them, this meant adding a lot of exclamation points, trailing ellipses, and emphasizing certain words or phrases in bold and...
by Kelsey Jones | Nov 23, 2011
By Kelsey Jones Rate sheets are a common necessity for many marketing agencies, service providers, and even retail stores. These PDF or one sheet documents list common services and their respective prices. Rate sheets are a good idea because they give perspective...
by Kelsey Jones | Aug 26, 2011
By Kelsey Jones A few days ago, this ad showed up on the advertising sidebar of my Facebook: This is hilarious to me because I’m married, which I also mention in my Facebook profile. When Facebook advertisers set up their campaigns, they can target their ads to...
![Why QR Codes Aren’t Being Used Correctly]()
by Kelsey Jones | Mar 30, 2011
QR codes as they are most commonly called, were initially created by a subsidiary of Toyota in Japan in 1994, Denso-Wave. The QR codes helped track the status of parts that were being shipped.These barcodes are big in Japan and South Korea and are just now gaining...
by Kelsey Jones | Oct 18, 2010
Ever since people discovered that you could advertise on paper, there has been print advertising. Here are ten of the most famous print advertisements and campaigns. 1. Care will prevent 9 out of 10 forest fires [U.S. Forest Service, 1944] In 1944, there were not...
