by Kelsey Jones | Oct 11, 2017
I had the opportunity to speak at State of Search in Dallas again this year, this time about properly scaling editorial strategy. By planning and organizing your content output successfully, you can better grow your website and blog. Some of the topics I...
by Guest Author | Aug 9, 2017
How many marketers do you see that regularly share content marketing articles to their followers? If you’re like us, that’s the majority of the people you follow. But which articles actually matter? We want to spend the time reading articles that have...
by Kelsey Jones | Jul 14, 2017
This post was created with Pam Didner. Content curation is about sharing. Content curation is the act of pulling relevant content from other reputable sources that you can share or republish portions, snippets, or summaries of on your own website. There are some clear...
by Guest Author | Jun 16, 2017
If you resonate with feeling like you’re behind in your industry or you’re just not clicking with the latest trends, an online marketing course might be for you. A quick first glance at online marketing courses is likely to leave many of us feeling overwhelmed because...
by Kelsey Jones | May 12, 2017
Copywriting is not a new art form; it’s about a century old. Claude C Hopkins’ book Scientific Advertising was published in 1923 and is still considered required reading by many marketers today. While the medium may have morphed into a digital format, what persuades...