Digital Marketing Defined for Newbies

Digital Marketing Defined for Newbies

What is digital marketing? Here is a Financial Times definition: Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other...
The Five Types of Social Media Marketers

The Five Types of Social Media Marketers

What type of social media marketer are you? Do you envision what’s next, like the Visionary? Or do you like being ultra prepared and knowledgeable, like the Conservative? Find out which of the five types of social media marketers you are most like in our handy...
10 Best Practices For Content Marketers

10 Best Practices For Content Marketers

A recent research done by Content Marketing Institute states that 76% of B2B marketers are creating more content than they did one year ago. This goes to prove that content marketing has significantly evolved these recent years. Content marketers surely realized its...
The Basics of Editorial Management for Online Publications

The Basics of Editorial Management for Online Publications

I recently had the privilege of giving a presentation on editorial management through my experience with clients here and at StoryShout and through handling 70+ active contributors on Search Engine Journal. My presentation was part of Digital Olympus, a free marketing...