Facebook News Feed Algorithm Updated to Increase User Engagement

Is Changing Your Business Name a Terrible Idea?

by | Mar 21, 2013

When I got the email that Pinfluencer was changing its name to Piqora, I wanted to puke. Why would they do that? Sure, they are expanding their services to include other networks, but the site name Pinfluencer was becoming a household name and well-known when it came...
Facebook News Feed Algorithm Updated to Increase User Engagement

BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

by | Feb 8, 2013

I was recently sent a copy of  Ekaterina Walter’s new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg for review by the author. It was right up my alley! Ekaterina combined Facebook anecdotes, wisdom...
Facebook News Feed Algorithm Updated to Increase User Engagement

A List of Social Media Metric Resources

by | Jan 17, 2013

Social media metrics, much like Google analytics for websites, help you see if your efforts and what you’re doing online will translate into a positive ROI or great customer engagement. Luckily for us, there’re a lot of great social media metric sites that...
Facebook News Feed Algorithm Updated to Increase User Engagement

Offering Free Stuff via Social Media

by | Dec 6, 2012

By Kelsey Jones Social media is a great way to connect with current and perspective customers and clients. For businesses that are looking for a way to increase their reach and audience on Facebook, Pinterest, or Twitter, if might be useful to offer some kind of...