Transmedia Storytelling

Social Media and New Media go hand in hand in the entertainment industry, but for years what people have seen presented is the same material, be it a commercial, TV program, film or short simply repurposed again and again from big screen to cell phone to YouTube to...

Self-Branding

CNN.com wrote a great article today about the power of branding yourself online. It has been proven through various studies that the majority of employers “google” prospective employees before deciding whether or not to hire them. Having a strong presence...
Social Media: Why Should You Care?

Social Media: Why Should You Care?

I did a presentation at my full-time job last week about the importance of social media and what it means to our business, a marketing agency (BIGSHOT). Everyone thought it was a great and informative presentation and I thought I’d share what I offered....

Upcoming Social Media and SEM Conferences

Due to the explosion of social media, SEM, and internet marketing efforts online, there are tons of exciting and informative conferences coming soon around the country that offer great ways on how to develop and integrate your business through the internet....