What Social Media Profiles Does Your Company Need?

What Social Media Profiles Does Your Company Need?

By Kelsey Jones Believe it or not, not every company needs a profile on every single social media or social bookmarking site. But focusing on social networking sites that can offer the best engagement results for your industry and business, you can cut down on the...
Customers Have to Like You Offline to “Like” You Online

Customers Have to Like You Offline to “Like” You Online

By Kelsey Jones The title pretty much says it all. If a customer has no use for your business or services offline in the “real world”, why would they ever be compelled to “like” your business’ page on Facebook or follow your Twitter stream? Sure, a friend or family...
Have You Tried Fusion Marketing Yet?

Have You Tried Fusion Marketing Yet?

By Kelsey Jones Fusion marketing isn’t a new idea— Entrepreneur magazine published an article about it in 2006 and countless businesses do it without realizing its proper name. Fusion marketing is the act of referring your customers to other local (or national works...
Use Twitter as a Customer Service Tool

Use Twitter as a Customer Service Tool

By Kelsey Jones Last week, my husband mistakenly spelled my middle name wrong on our airfare reservation for our delayed honeymoon to Jamaica. After berating him for not knowing the correct spelling of my middle name, I got to work trying to correct the problem. After...